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Clothing, through its use, inevitably becomes a part of the body and identity of the wearer. As a reaction to the mass-production of clothing, the designers direct their focus towards the more personal aspect of clothes and their wearers. Their collections consist of materials taken from donated second-hand clothes where every donor receives a donation ID number so that they can follow the new life of their discarded clothes. Every item collected is documented and saved in their archive. They then dismantle and reassemble the old clothes, forming completely new outfits, but ensuring that the way in which the individual garments were previously used, and the identity of their respective owners are still recognizable. An RFID-chip containing all the information about the different materials and individual items of clothing used in a piece is sewn into every new garment. In parallel to the RFID technology, the label also provides a platform on its website by which both the donors and new owners can discover and understand the transformation process. Should pieces of their collections end up back in their donated clothes pile, then they too will be reworked again. A family tree thus arises which makes recycled products more and more attractive.

What had started as an ambitious experiment, long became an outstanding label which creates unique men’s and women’s wear pieces with a history and mind. A concept, that was awarded the ‘Recycling Designpreis’ and the ‘Start Your Fashion Business’ special award for sustainability.

Its now fourth collection presented the label at GREENshowroom during Mercedes Benz Fashion Week in Berlin.



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