Some stories are given birth in a passion for creation but also nourish themselves from unexpected encounters: this is the subtle mix of seduction, elegance and lightness that makes The Cord a brand of excellency in the micro leather goods domain. The collection is elegant, refined, sophisticated, with a touch of fantasy. The brand reveals a unique identity and style. Each The Cord creation is a craft and design masterpiece, handmade in the Parisian ateliers.  The Cord- the incarnation of the french elegance.The Label was created in September 2015 by Sinan Sigic and Sarah Joe, two creatives from the fashion world.

After studying communications, Sinan Sigic began his career in event, then in fashion. Born into a family of craftsmen, he naturally turned his career towards the manufacture and craftsmanship. After spending several years in various fashion houses such as Jean-Charles de Castelbajac, Maison Martin Margiela or Louis Vuitton, he founded his own label “Atelier Hapax”, where he designs unique objects on special order and develops as well art pieces for exhibitions, visual merchandising, packaging and brand content.

Sarah Joe is an image consultant and artistic director who has been working in the industry of art and fashion since 2007. Specialized in new media, she has produced a wide range of projects for fashion brands or media such as Sonia Rykiel, Colette, Vanity Fair. Aside from her consulting activity, she develops conceptual art projects. The Cord gets together all her interests: fashion, new media, literature and a pinch of humor.